Challenge
Winners, Canada’s go-to off-price retailer, faced a major challenge in capturing the attention of Chinese and South Asian Canadians—two of the country’s fastest-growing and most lucrative demographics. Despite their strong preference for premium brands, many in these communities lacked awareness of Winners’ unique value proposition: “famous brands for less.”
AVC Answer
Craft a culturally rich, bilingual marketing campaign that emphasized Winners’ core promise—”famous brands for less” by leveraging key cultural touchpoints—like language, design, and influencer voices.
What We Did
- Influencer Marketing
- Content Strategy and Creation
- Translation
Impact
6.5 million impressions, achieving 223% above plan and significantly increasing brand awareness and foot traffic among Chinese and South Asian Canadians.
Let's Talk
It's Your Turn
You've seen how we do it. Now let's build cross-cultural campaigns that work.
- Tell us the idea.A line or two is plenty — no brief required.
- The right practice lead reads it.Matched by the audiences and services you pick, not a general inbox.
- You hear back within one business day.From a person, in whichever of our sixteen languages you wrote in.
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