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Newsworthy
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What our strategists, planners and creators are reading into the market right now.
FIFA Didn’t Just Connect Nations. It Redefined How Brands Connect With PeopleAs a Canada-based multicultural marketing agency, one of the highlights of this year’s FIFA was seeing Canada reach the Round of 16. Beyond the football itself, what…ReadBeyond the Final Whistle: The Real Legacy of FIFA 2026 Starts NowWhen Canada scored its dramatic late winner to secure a place in the FIFA World Cup knockout stage, millions of Canadians jumped off their couches, hugged strangers in…ReadToronto’s Warm “Welcome” in Multi LanguagesBienvenue | Welcome | Dobrodošli | Bienvenidos | Willkommen | به خيّر بيّنReadFrom Placement to Participation: How Media Is ChangingMedia is no longer just where you reach audiences. It is where culture is being built.ReadLa Cultura Ya LlegóThere was a time, not long ago, when being Latino meant shrinking yourself. Speaking Spanish in public was a liability. The accent was something to train away. The…ReadEid Al-Adha, Cultural Commerce, and the Future of Growth in North AmericaFor years, cultural marketing in North America was treated as a secondary initiative, something brands acknowledged occasionally but rarely prioritized strategically.…ReadBrands Should Know: Diversity in Canada Isn’t One Layer DeepCanada is often seen as a model of multiculturalism, and brands are investing more than ever in reaching diverse audiences. But there’s a growing gap: while marketers…ReadMulticultural GEO: Beyond Ethnicity and KeywordsFor years, brands have relied on SEO to capture demand. But behavior is shifting, consumers are increasingly using AI to ask questions, compare options, and make…ReadThe Next Wave of Social Media: Trending Community – Focused Platforms Brands Shouldn’t Ignore in 2026Social media never stands still, it is entering a new phase again, as always.ReadUnlocking An Overlooked Spring Marketing Opportunity for North American BrandsWhen people think of the Ching Ming Festival , or Tomb Sweeping Day , the first images that often come to mind are solemn rituals and Asian families paying respects to…ReadConfluence Just Did What Canada’s Creator Economy’s Been Waiting ForFor years, Canada’s creators have been building culture in plain sight. They’ve launched brands from basements. Built communities from bedrooms. Turned ring lights into…ReadCanadians are About to Meet the Chinese EVs, these are the Brands to WatchAfter years of rapid expansion, the global electric vehicle market is clearly losing momentum. BloombergNEF expects consumers to buy 24.3 million passenger EVs this…Read
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