MLS × Walmart · Saturday Showdown · 2027–2028

The Shopper
Drama Engine

Last updated 2026-08-10 · Published 2026-08-10 · Pitch deck · rev B · current

Every Saturday is different. We built the thing that knows which ones matter.

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AVC · RAD Amplify
Lickly · Lead Genesis

The problem, honestly

A shirt is bought once a season.

You are asking fans to come back fifty-two times. That is not a campaign problem. That is a habit problem, and habits are built weekly or not at all.

1
purchase today → 52
Saturdays available

What everyone else misses

These ten cities are not the same this week.

A derby weekend in Seattle and a quiet game in Columbus are worth completely different amounts to a shop. Almost all retail marketing treats them identically.

The idea

So we turned drama into a number.

Zero to one hundred, for every club, every week. It lands Tuesday morning, three days before anyone has to decide anything.

86

Seattle · derby week

Portland in town. Spend more here.

70

Austin · unbeaten in four

Interest building. Worth pushing.

50

A quiet week

Switch to training kit and family buys.

The routine

The same five days, every single week.

TUE

The forecast lands

WED

Client approves, money moves

THU

Creators post, shelf updates

SAT

Saturday Showdown

MON

The board updates

A clever idea can be copied overnight. A routine running across ten cities cannot be faked.

What it actually changes

One number moves six things.

Creator briefsWhat the eleven local creators post that week

Ad spendMore where the stakes are real, less where they are not

Walmart.comThe match that matters in that city, surfaced

The shelfA code fans scan, flipped to this week's story

Email and textsTimed to the fixture. Big weeks get a countdown

Spanish-languageWeighted to Miami, LA, San Diego, Austin

Proof, without pretending

Three levels. We tell you which we cannot promise.

Level one

Works from week one

Our own forecast, creators, scans and ads. We need nothing from anyone to start.

Live now

Level two

Sales per shelf

The headline target. Needs Walmart to switch on a data feed and approve us.

Needs a decision

Level three

Did they come back?

Proof of the habit. The tool is still in testing inside Walmart, with no release date.

Nobody can do this yet

Everyone pitching will promise level three. It cannot be done today, and Walmart's own team knows it.

The commercial question

Does the shelf pay for the work?

On merch alone, it is tight. But the gap closes if the fan puts one more thing in the basket on the same trip.

$10.80

of other shopping per trip. Snacks, drinks, the watch-party. That is the whole difference between a program that washes its face and one that does not.

Who does what

Four companies. One routine.

LicklyWorks out the weekly score

RAD AmplifyRuns the creators in all ten cities

AVCThe shop floor, the community, the craft

Lead GenesisMeasures it and publishes the board

Nobody hands off and hopes. The same number drives all four of us, in the same week.

What we need from you

Three questions, and we can price this properly.

1How many shops carry the range?It moves the model more than anything else.

2How many shelves in each shop?One versus three changes the prize threefold.

3Is $200 a floor, or what someone already hits?One is a target. The other is a bet, and should be priced like one.

Thank you

Every Saturday is different.
Let's act like it.

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AVC · RAD Amplify · Lickly · Lead Genesis
Illustrative figures throughout